Simon Royle’s IndieView is a real friend to indie authors, and I’m happy to help with a tribute he’s organising in memory of Linda “LC” Evans. For one day only on 24th January, anybody who buys one of Evans’ ebooks can get another one free from a big selection of ebooks, including mine.

The deal’s simple enough: buy one of LC Evans’ books, choose your freebie and email the order receipt (take your credit card details out if they’re listed; you never know what cash-strapped authors are capable of) to the appropriate author. And, er, that’s it.

The list of free books is here, and while it’s still being updated you’ll see there’s already a really wide selection.

Here’s what Simon has to say:

To celebrate and honor our friend, indie author, L.C. Evans, and her contribution to the Indie eBook revolution, we’re giving away a whole bunch of free books. Linda lost her fight with cancer earlier this month. We lost a friend and a compatriot. We’d like you to buy her books, read her books, and make her words live.

…If chick lit or romantic comedy is not your thing, authors who have been interviewed on the IndieView will give you one of their books for every one of Linda’s books that you buy. For every receipt you send through, you will also get a lucky draw entry. The winners of the lucky draw will get a bundle of ALL the books – free.

As of right now, Coffin Dodgers is number one in Amazon UK’s technothrillers chart. That’s quite good, isn’t it?

Sales are currently sitting at 2,323. That’s quite good too.

This is making up for a spectacularly crappy day.

Some interesting figures in this Guardian piece about new novelists:

Kate Pool of the Society of Authors confirmed that new writers could expect an average advance of £10,000 around 20 years ago: “Now they’re lucky to get between £1,000 and £3,000.” Research by the society shows that 75% of writers earn less than £20,000 a year and 46% less than £5,000.

As Ian Rankin says:

“The internet has pluses and minuses. It’s easier than ever to get your stuff seen by people. But it’s harder than ever to make a living from it. Look at the money that publishers are paying for new writers … less than they paid 20 years ago. They know first novels don’t sell many copies and, if writers decide … to sidestep the traditional publishing route and sell their stuff by themselves online, they’re having to sell it for virtually nothing – 99p.”

I’m not sure Rankin’s suggested tax breaks are the answer – especially at a time when library funding’s being cut all over the place – but it does demonstrate that whether it’s traditional publishing or self-publishing, most people aren’t making a living from it. The same, of course, applies to any supposedly glamorous kind of work: acting, being a musician, being an artist etc.  By all means do it because you love it. But don’t do it because you think you’ll make money from it.

At the risk of helping to perpetuate Amazon’s vice-like grip on electronic publishing, I’ve decided to enrol my books in its KDP Select programme. There are various upsides to that, but it does mean that the books must be exclusive to Amazon.

I don’t think I’m going to upset too many people – of the 2,100 copies of Coffin Dodgers I’ve sold so far, about 2,000 of them have been via Amazon – but if you really want to read Coffin Dodgers or Bring Me The Head of Mark Zuckerberg and don’t have a Kindle device or one of the many Kindle apps, then drop me an email and I’ll send you the book(s) in the right format for your device.

I’ll blog more about KDP Select and my ongoing e-publishing adventures soon.

I sold my 1,500th ebook today – it wasn’t the 1,500th copy of Coffin Dodgers (that’ll happen later tonight), but I’m delighted all the same.

I know what you’re thinking. “Man, if only Gary did more blog posts in which he tried to flog his bloody ebooks!” Well, have I got a happy surprise for you!

Bring Me The Head of Mark Zuckerberg is a new ebook by yours truly, and it’s available right now from – yes! – Amazon UK and Amazon US. This one’s non-fiction: it’s a collection of various tech pieces I’ve written in recent years, some of which are funny and some of which aren’t. Hopefully we’ll all agree on which ones are which.

Ready for some blurb? Let’s go!

Things move fast in technology. In 1998 Google was still in a garage, Microsoft ruled the world and the internet was made of wood. iPods, YouTube and Facebook were years away. Phones were rubbish, getting online cost a fortune and Gary Marshall tried to convince the readers of .net magazine that the Hitler Diaries had been written by a small dog. 

Luckily for him, the dog didn’t sue. 

Gary Marshall has been writing about technology like a pixelated PJ O’Rourke since 1998. In this collection of tech journalism from titles including .net, PC Plus, Techradar.com and Official Windows Magazine Gary picks through the PR nonsense, inflated claims and the reality distortion fields of the tech industry to concentrate on the big issues – issues such as, “does Google’s Eric Schmidt really own a coat made of human skin?”, “just how evil does Facebook need to become before people stop using it?” and “why are we being chased around the internet by adverts for horrible shirts?”

As ever, comments, Amazon reviews and offers of six-figure book deals would be very much appreciated.

Update: Coffin Dodgers hit the 10,000 mark in February 2012. I’ve broken down the numbers here.

A wee milestone: Coffin Dodgers just sold its 1,000th copy, and to gladden my heart further it’s just outside the humour top ten (it’s number 12) and number 440 in the UK Kindle Store. The charts are updated hourly, but the book has been in or around the humour top 20 for more than a week now. As ever, I’m very grateful to everyone who’s said nice things about it or recommended it to anybody else.

I’d love to say I’ve learnt some really important lessons about publishing, but I haven’t. I’ve noticed a few things, though.

* First and foremost, ebooks don’t follow the “big splash then slow decline” sales model: my sales appear to be accelerating. In its first month Coffin Dodgers sold 89 copies; so far this month I’ve sold 260. That’s happening without my involvement, so I’m assuming there’s a positive feedback loop where Amazon spots books that are doing reasonably well and recommends them to readers.

* People don’t read free samples. That might be a side-effect of 99p pricing – people think “oh, what the hell”, because 99p isn’t very much – but it’s clear that people aren’t going “new author, eh? I’ll download the free sample to see if I like it” before hitting the buy button. I’ve had a few refunds and at least one one-star rating on Goodreads.com, which I’m not going to obsess about. Oh no. (For what it’s worth, the total number of refunds is about six, which isn’t a lot.)

* One star. One! No explanation. Just one star. One!

* Amazon’s Kindle is where it’s at: it’s to books what iTunes is to music. Last month I sold 272 books on Amazon UK, 3 on Amazon US, 3 via Smashwords and one via Apple. The difference might be sheer luck – maybe iTunes would show the same feedback loop as Amazon if I’d sold more there – but for now at least, you could concentrate solely on the Kindle without losing much sleep or many sales. It’ll be interesting to see if that changes now that the Kobo reader is selling in WH Smith.

* As I’ve mentioned before, pricing is key when nobody knows who you are. Whether you like it or not, 99p is the price people expect to pay for ebooks from unknown authors. If your objective is to be read – and mine is – then pricing higher is probably counter productive.

* One!

* This isn’t a living. Assuming sales of 300 copies a month, which is pretty good, that’s around £90 in royalties per month – it’ll keep you in Moleskines, but it won’t pay the mortgage. What it does do, I think, is prove that no matter how niche your book, it’ll find an audience. And it encourages you to write more by flattering your ego, and by making you think things such as “okay, one book doing 300 a month is ninety quid, but if I had ten books doing that…”

* I really need to get my arse in gear with my other books. A non-fiction one is imminent, and I’m swithering between two fiction titles: one’s a sequel to Coffin Dodgers and the other one isn’t. Time to commit, I think. Or two write two books simultaneously.