Author: Carrie

  • The iPad as a family computer

    I know, I promised I wasn’t going to go on about it but I think – hope – that this is interesting. Over at Business Insider, Henry Blodget moans that his kids are addicted to his iPad.

    We got an iPad because we thought it might provide more peace and quiet during a long trip. And it did. Sometimes. When they weren’t fighting over it.

    But now that the trip is over, we actually have to physically hide it in the house every day.

    My experience is similar. The ladies in my life – Mrs Bigmouth and Baby Bigmouth – love the iPad dearly. My wife uses it to read the Guardian online (as promised, I cancelled the daily newspaper when the iPad arrived; news on the iPad is something I’ll come back to in another post reasonably soon), to catch up with friends and to join in on forums; although she hasn’t used it much for shopping so far, apps such as ShopStyle are superior to the traditional, browser-and-mouse shopping experience.

    My daughter loves the Toy Story read-along books and various drawing, shape sorting and interactive apps. She also loves deleting my apps, which I can’t find a way of preventing: you’ll be amazed how quickly a small child can go from fingerpainting in Drawing Pad to zapping something important. Yet more evidence the iPad really, really needs user accounts.

    Incidentally, whichever bright spark decided the way to clear colouring-in in the Toy Story ebooks was to get small children to shake a £400-plus computer should be taken into the woods and shot. It’s a disaster waiting to happen.

    But I digress. What makes the iPad work is partly the way it’s been designed for touch from the get-go, and it’s partly the battery life. Even after hours of thrashing, I can pick it up in the evening and watch Top Gear on iPlayer without worrying that I’ll run out of battery life. If Microsoft or anybody else is serious about making an iPad killer and they don’t provide the same all-day battery life, they’ll fail. Tablets need to be things you just pick up and go with, not things you pick up and go “shit, battery’s nearly done”.

    What the all-day battery gives you is a device that goes with you rather than a device that you have to go to. It’s an important distinction. I can’t use a laptop on the sofa, because I can’t get comfortable and using a trackpad to control the mouse is a nightmare. I can’t let my daughter near a laptop at all, because she’s quite keen on picking off the key caps – and even if I could stop her doing that, she’s too young to use the Mac OS or Windows to do the same kinds of things – painting, talking to animals, listening to stories – that she does on the iPad. The iPad is something you just stick on the side table or on the worktop when you’re done, and whoever wants it next simply picks it up and heads for the sofa, or the dining table, or the garden, or wherever they fancy going.

    The result of all this, the problem with all of this, is that my iPad isn’t really my iPad any more.

    This has never happened with any of my gadgets before. Mornings have become a finders-keepers game, with whoever gets their hands on it first ignoring the glowers of the rest of us. I only get to use it when everyone’s out, or when they’ve gone to bed. In an ideal world I’d have a second one just for me, and if I had the cash (which, needless to say, I don’t) I would buy a bigger, better one right now. It’s that good.

    If you have a family and you’re getting an iPad, here are two words of advice.

    Hide it.

  • Gene Weingarten Column Mentions Lady Gaga

    Via Word magazine, there’s this great column about the new world of journalism.

    Call me a grumpy old codger, but I liked the old way better. For one thing, I used to have at least a rudimentary idea of how a newspaper got produced: On deadline, drunks with cigars wrote stories that were edited by constipated but knowledgeable people, then printed on paper by enormous machines operated by people with stupid hats and dirty faces.

  • Downgrade your iPhone 3G and make it fast again

    After all my whingeing about the catastrophic effect iOS 4 has on the iPhone 3G’s performance, I’ve become quite adept at downgrading it: I tried 4.0 and downgraded, then 4.0.1, and had to downgrade that. There are a few how-tos out there but I felt that some were too complex and that there were a few issues that weren’t being raised. So here’s my take on it: how to downgrade your 3G from iOS 4.0 or 4.0.1 to OS 3.1.3.

    We can’t stress this enough: the downgrade will wipe your iPhone, and once you’re back on OS 3.1.3 you can’t restore data from backups made in iOS 4.0 or 4.0.1. That means if something hasn’t been copied from your iPhone to your computer and you’ve added it since upgrading to 4.0 or 4.0.1, you’ll lose it permanently.

  • Viral hits don’t sell shit [update: or maybe they do]

    Everybody loves the Old Spice viral campaign. It’s fresh, it’s funny, and it isn’t selling any more Old Spice. In fact, sales have fallen. Oops.

    While there is little doubt about the viral hit’s  popularity – the official version has racked up 12.2 million impressions on YouTube - sales of Red Zone After Hours Body Wash have fallen by 7%.

    Maybe the problem is, as Jezebel suggests, that it takes more than a funny viral campaign to shift many years of negative connotations, or that the target audience of young women simply don’t buy shower gel for their boyfriends.

    The YouTube response vids were still inspired, though.

    Update, 25 July: PR Week reports an overall 107% increase in Old Spice body wash sales, based on figures from Procter & Gamble.

  • Maybe Steve Jobs should start a blog

    Me, on the iPhone 4 Antennagate:

    Apple has arguably the most loyal fans of any firm, and if it had addressed their concerns earlier and got them on its side, this supposed scandal would have remained a minor kerfuffle. Look how quickly and how widely fake Jobs emails – “it’s just a phone” – spread. A real one sent to every Apple ID could have stopped the whole thing before it started.

  • There’s more to creativity than programming

    The inimitable Ian Betteridge nails an annoying meme that suggests anyone who doesn’t program is merely a passive consumer of content. Naturally it’s a meme started by people who can program rather than, say, create an illustration good enough to go on the front of the New Yorker in an iPhone drawing app.

    I’d argue, in fact, that the history of computing teaches us the exact opposite: the less people are required to learn programming in order to be creative with computers, the more creative work you get.

    He’s right, and he’s right when he dismisses a claim that people who don’t get down and dirty with their computing kit are like cruise ship passengers who never leave the boat and discover anything about the local culture.

    I’d argue that the approach he’s taking, which encourages users to get deeper into the hardware and software, to (as he puts it) “find out about the local culture” is actually more like requiring the passengers to do their stint maintaining the engines of the ship, whether they want to or not. The price they “have” to pay for getting on the ship in the first place is to become engineers.

  • Fancy a free book on building iPhone apps?

    You do? Here you go, then: a free, legitimate online version of Building iPhone Apps with HTML, CSS and JavaScript. As at least one person on MetaFilter says:

    This is a good book.

  • Fixing iPhone signal strength? There’s no app for that

    Apple’s holding a press conference to talk about the iPhone 4, presumably to address the ever-worsening signal strength PR mess. I think it’s been blown out of all proportion, but that’s partly Apple’s fault:

    Instead of putting their hands up and saying “hey, it’s possible to bridge the antennas at one particular point and that can make the signal drop, but that’s the price you pay for the BEST RECEPTION ON AN IPHONE EVER!” they’ve said that the reason for disappearing bars is “both simple and surprising”.
    Presumably it’s simple as in “let’s make something up! Simple!” and surprising as in “we’ll be surprised if anyone believes this”. In Apple PR land an issue that can be fixed with nail polish, a rubber band or a different grip can also be fixed with… software!
  • Can Microsoft make a must-have tablet?

    Microsoft is “hardcore” about Windows Slates, consumer-focused tablet computers. Me:

    The danger here is that Microsoft approaches Windows slate devices from the wrong direction. If Microsoft asks “how can we stuff Windows into an iPad-style device?” rather than “how can we make the most awesome tablet computer ever made, a machine so mind-meltingly incredible that Steve Jobs fills his pants when he sees it?” then all we’ll end up with is a bunch of slightly smaller tablet PCs.

    Don’t get me wrong. I like Windows 7, and I quite like tablet PCs. But I like the iPad much, much more. It’s an amazing device, and that’s largely because Apple hasn’t just sawed the keyboard off a MacBook Pro and jumped around the place shouting “and that’s magic!” like a demented Paul Daniels.

  • Get a free crime e-book this weekend (10/11 July)

    Fancy a free book? Publishing firm Simon & Schuster is giving away a free ebook version of Loser’s Town, a Hollywood-set thriller by Daniel Depp. I’ve no idea what it’s like but it’s free, it’s a PDF so it should work on anything, and all you need to do is provide an email address, so you might as well get it while you can.

    Here’s the link.

    In other news, the new Tim Dorsey novel is much cheaper as an ebook than it is in print: the latter is £11 to £14 plus postage, while the Kindle edition is eleven dollars flat. That’s around seven quid.