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Fixing iPhone signal strength? There’s no app for that

Apple’s holding a press conference to talk about the iPhone 4, presumably to address the ever-worsening signal strength PR mess. I think it’s been blown out of all proportion, but that’s partly Apple’s fault:

Instead of putting their hands up and saying “hey, it’s possible to bridge the antennas at one particular point and that can make the signal drop, but that’s the price you pay for the BEST RECEPTION ON AN IPHONE EVER!” they’ve said that the reason for disappearing bars is “both simple and surprising”.
Presumably it’s simple as in “let’s make something up! Simple!” and surprising as in “we’ll be surprised if anyone believes this”. In Apple PR land an issue that can be fixed with nail polish, a rubber band or a different grip can also be fixed with… software!