Some advice on ebook promotion

An article I wrote for MacFormat has made its way to sister title MacLife, and while it’s been uploaded out of context — it’s one section of a longer article, so some people are mentioned without any explanation of why you should value their opinions  — it’s still full of useful tips from people who’ve sold a lot of books.

For the record, Allan Guthrie is part of the Blasted Heath publisher and has sold more than 50,000 of his own ebooks, and Mark Edwards, along with writing partner Louise Voss, is a Kindle publishing sensation whose chart-toppers have led to an enormous book deal with a traditional publisher.

There are multiple keys to success, Allan Guthrie says. “Getting the covers right, having an edited manuscript, having a properly formatted manuscript, getting the product info right, getting the price right, getting decent customer reviews, informing as many ebook readers as possible about the book – those are all key factors. Sadly, there’s no magic formula.”

A quick bit of advice for anybody making a video where they’re sitting at a desk

If you’re keeping your hands under the table because you don’t want to wave your arms around or send knocks through the table into the microphone, make sure you keep your hands utterly, utterly still. If you don’t, it really looks like you’re having a wank.

10,000 copies of Coffin Dodgers

Somebody bought the 10,000th copy of Coffin Dodgers last night, and I thought I’d provide a breakdown of the numbers for those of you interested in the whole self-publishing thing. As you’ll see from the figures, it’s clear that giving copies away for free is a brilliant marketing strategy, except when it isn’t, and that it works exceptionally well, except when it doesn’t.

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Jumpin’ Jack Flash, it’s a £500 copyright licensing fee

From time to time I get a wee panic about Coffin Dodgers and I have to go and check that I took the U2 lyrics out: there’s a scene that revolves around a U2 song, and in the first few drafts of the book I quoted a couple of lines from it. That’s a no-no, as Blake Morrison explains:

For one line of “Jumpin’ Jack Flash”: £500. For one line of Oasis’s “Wonderwall”: £535. For one line of “When I’m Sixty-four”: £735. For two lines of “I Shot the Sheriff” (words and music by Bob Marley, though in my head it was the Eric Clapton version): £1,000. Plus several more, of which only George Michael’s “Fastlove” came in under £200. Plus VAT. Total cost: £4,401.75. A typical advance for a literary novel by a first-time author would barely meet the cost.

The linked article is two years old. I very much doubt the fees have gone down since then.

[Via Lexi Revellian]

Wise advice for freelance anythings

The most excellent John Walker has written a wee bit of advice for aspiring games journalists, and I reckon much of it is relevant to all kinds of freelancing.

 This job is a not a privilege. It’s something you got by being good at what you do – you earned it. Anyone who tells you it’s a privilege is trying to get something from you they shouldn’t have. That’s the language of those who want you to do just a little bit more work than they’re paying you for, or put up with conditions that don’t feel appropriate.

…Make a fuss. Good grief, the number of times I’ve not been paid for work, or screwed over in some way, is awful. It’s generally down to incompetence rather than malice, but it’s unacceptable.

1,000 copies of Coffin Dodgers

Update: Coffin Dodgers hit the 10,000 mark in February 2012. I’ve broken down the numbers here.

A wee milestone: Coffin Dodgers just sold its 1,000th copy, and to gladden my heart further it’s just outside the humour top ten (it’s number 12) and number 440 in the UK Kindle Store. The charts are updated hourly, but the book has been in or around the humour top 20 for more than a week now. As ever, I’m very grateful to everyone who’s said nice things about it or recommended it to anybody else.

I’d love to say I’ve learnt some really important lessons about publishing, but I haven’t. I’ve noticed a few things, though.

* First and foremost, ebooks don’t follow the “big splash then slow decline” sales model: my sales appear to be accelerating. In its first month Coffin Dodgers sold 89 copies; so far this month I’ve sold 260. That’s happening without my involvement, so I’m assuming there’s a positive feedback loop where Amazon spots books that are doing reasonably well and recommends them to readers.

* People don’t read free samples. That might be a side-effect of 99p pricing – people think “oh, what the hell”, because 99p isn’t very much – but it’s clear that people aren’t going “new author, eh? I’ll download the free sample to see if I like it” before hitting the buy button. I’ve had a few refunds and at least one one-star rating on Goodreads.com, which I’m not going to obsess about. Oh no. (For what it’s worth, the total number of refunds is about six, which isn’t a lot.)

* One star. One! No explanation. Just one star. One!

* Amazon’s Kindle is where it’s at: it’s to books what iTunes is to music. Last month I sold 272 books on Amazon UK, 3 on Amazon US, 3 via Smashwords and one via Apple. The difference might be sheer luck – maybe iTunes would show the same feedback loop as Amazon if I’d sold more there – but for now at least, you could concentrate solely on the Kindle without losing much sleep or many sales. It’ll be interesting to see if that changes now that the Kobo reader is selling in WH Smith.

* As I’ve mentioned before, pricing is key when nobody knows who you are. Whether you like it or not, 99p is the price people expect to pay for ebooks from unknown authors. If your objective is to be read – and mine is – then pricing higher is probably counter productive.

* One!

* This isn’t a living. Assuming sales of 300 copies a month, which is pretty good, that’s around £90 in royalties per month – it’ll keep you in Moleskines, but it won’t pay the mortgage. What it does do, I think, is prove that no matter how niche your book, it’ll find an audience. And it encourages you to write more by flattering your ego, and by making you think things such as “okay, one book doing 300 a month is ninety quid, but if I had ten books doing that…”

* I really need to get my arse in gear with my other books. A non-fiction one is imminent, and I’m swithering between two fiction titles: one’s a sequel to Coffin Dodgers and the other one isn’t. Time to commit, I think. Or two write two books simultaneously.

The iPhone 4S: “the best thing Apple has ever made”

My friends at Techradar like the iPhone 4S, it seems, and they’ve put together a typically exhaustive review.

Executive summary: if you have an iPhone 4, there’s no real need to upgrade once you’ve installed iOS. If you’ve got an older iPhone, however, the 4GS is a huge upgrade.

I’d like to get my hands on one to play with the Siri voice recognition and see how it copes with my accent, but my car needs an MOT and service. Damn you, reality!

“Self-doubt convinces us that our own failure is inevitable, an unavoidable recourse based on our own screaming lack of talent.”

Chuck Wendig wrote this post for writers, but I think it’s relevant to any kind of creative activity:

Suddenly Old Mister Doubt is jabbering in your ear.

You’re not good enough.

You’ll never make it, you know.

Everyone’s disappointed in you.

Where are your pants? Normal people wear pants.

…self-doubt is the enemy of the writer. It is one of many: laziness, fear, ego, porn, Doritos. But it is most certainly one of the worst, if not the worst, in the writer’s rogue gallery of nemeses.

The A to Z of ebook publishing

I thought it might be an idea to do a huge ebook-advice post based on the various discussions we’ve had here and on other sites, so that’s what I’ve done: an enormous A to Z of ebook publishing aimed at would-be ebook publishers. If there’s anything I’ve missed or got hopelessly wrong, I’m sure you’ll let me know in the comments.

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Digital data insurance, or: don’t let your memories die when your hard disk does

My Apple Time Capsule packed up yesterday. One minute it was working fine; the next, it sounded like a washing machine full of hammers. The hard disk is gone, which is a pain – it had my iTunes library, three years of home movies and ten years of digital photos.

I had a backup, of course, so it’s just a pain in the arse rather than a complete disaster. But if I’d put my trust in my Time Capsule, if I hadn’t assumed that it would pack up eventually, I’d be up Shit Creek without a boat – and quite possibly divorced. Losing every single video of your daughter is not the sort of thing that makes you popular with your better half.

I can’t stress this enough: hard disk failures are more common than you might think. I’ve had two in the last six months. If you don’t have a backup of all your irreplaceable files – the digital photos, the footage of baby’s first steps, the novel you’re going to finish this Christmas – Murphy’s Law says that sooner or later you’ll lose the lot.

So I’m down to a single external drive, which leaves me with a choice: buy another external drive to mirror my libraries (my MacBook Pro’s hard disk is too small for iTunes, iPhoto and videos; even an upgrade would run out of room pretty sharpish), or sign up for a remote backup service.

I’ve gone for the latter: Mozy. It looks good, it’s reasonably priced, it’s encrypted, it’s offsite and it does incremental backups (so you’re not hurling tens of gigabytes around the place every time you update), so it appears to tick all the boxes. More to the point, at just under five quid per month it’s a pretty cheap way to protect priceless files.

I’ll let you know how I get on. I just have to upload 282 gigabytes of data first.