The English language has suffered so much violence at the hands of marketers it’s too time-consuming to get irate at all of it. So when Dell decided that “yours is here” would be a good slogan, I ignored it just like a small child screws his eyes shut to make monsters go away.
Unfortunately it seems like Dell is escalating its campaign. Today, I received a flyer with this strapline:
YOURS IS SO EASY TO SHOP FOR AT DELL.
It reminds me of a bloke I once trained in IT. He was a truly talented graphic designer, but he couldn’t write to save his life (not a criticism: my drawing skills never went beyond potato printing, and I’ve made the English language scream for mercy on many occasions).
Anyway. This was the copy on one of his portfolio pieces:
WHATS NEW IN CARS
FORD SIERRA THATS WHAT
To be honest, I quite liked it. And it’s a damn sight more readable than the Dell advert – an advert that no doubt cost Dell a lot of money. Or as Dell might put it, money a lot of cost Dell advert good very not.