“If electromagnetic waves can penetrate walls, just imagine what they can do to your skin!”

Various lifestyle mags (GQ and some women’s ones) are running tech-related bullshit from Clarins: artificial electromagnetic waves make your skin go all bobbly or something, and you need to spend your cash on expensive beauty products. Now!

– Magnetic Defence Complex protects skin from the ageing effects of Artificial Electromagnetic Waves.
– Clarins Anti-Pollution Complex of White Tea and Succory Dock-Cress protects skin from indoor and outdoor urban pollution.
– Creates an imperceptible physical film on the skin to reinforce the skin’s own natural protective barrier.

Here’s the science!

the spray contains molecules derived from microorganisms living near undersea volcanoes and from plants which survive in extreme conditions such as alongside motorways and in Siberia.

In a just world, this would be the ad campaign: