Much of the digital playbook fueling this recruitment for our new(ish) international masculinist movement was created by ISIS, the true early adopters for this sort of thing. Though it took about a decade for the West to really embrace it. But nowadays, it is not uncommon to see trad accounts sharing memes about “motherhood,” that are pretty much identical to the Disney Princess photoshops ISIS brides would post on Tumblr to advertise their new life in Syria. And, even more darkly, just this week, a Trump supporter in Pennsylvania beheaded his father and uploaded it to YouTube, in a video where he ranted about the woke left and President Biden. Online extremism is a flat circle.

The biggest similarity, though, is in what I can cultural encoding. For ISIS, this was about constantly labeling everything that threatened their influence as a symptom of the decadent, secular West.

For our new International League Of Unfuckable Conservative Men, it is, increasingly, about labeling everything that threatens them as feminine and, thus, bad.