Media companies are finally doing what they should have been doing years ago. In the last few days Twitter has put most of Donald Trump’s incendiary tweets behind barriers that point out that the content of the tweets isn’t true. YouTube has kicked off former Trump strategist Steve Bannon after he called for public figures to be beheaded. And multiple broadcasters cut away from Donald Trump’s live-streamed rambling “remarks” last night on the grounds that he was lying through his teeth and potentially inciting violence.

It would have been good if they’d done this five years ago. But they didn’t. Given the choice of doing the right thing or platforming the far-right thing, they did the latter.

I hope the ad revenues were worth it.