You’ve seen pinkwashing, when firms who don’t particularly care about LGBT+ people pretend to care about LGBT+ people so they can sell stuff during Pride month. You’ve seen greenwashing, when firms who don’t particularly care about the environment pretend to care about the environment so they can sell stuff to people who do. And now, there’s whitewashing, where firms who don’t particularly care about Black people pretend to care about Black people because it looks good on social media.

There is far too much of this kind of thing, expertly parodied by Chris Franklin: