Making videos of your kids might not seem like work, but it is: as one interviewee puts it, “it’s not play if you’re making money”. Child performers are subject to laws designed to protect them from exploitation not just by employers but by their parents. Online, those laws are being evaded or avoided.
Money made online by children, and that money can be significant, goes directly to their parents, because children can’t have social media accounts on the likes of YouTube or Facebook.
We’re easily seduced by technology, and that seduction often blinds us to the distinctly old-fashioned things that technology enables: union-busting, unethical practices and “disruption” not just of industries but of the laws designed to protect individuals from rapacious employers and greedy parents alike. YouTube may be relatively new, but children being exploited by the people behind the cameras is not.