Irrespective of how Scotland votes in next week’s referendum, the campaigning has been notable for the way it’s pitched old media against new media. The newspapers (with the exception of the Sunday Herald and soon, The Sun) and broadcasters have been very heavily in favour of the No campaign, and the Yes campaign has made fantastic use of social media in a way the Nos haven’t been able to replicate. If Scotland votes No it’ll be the mainstream media wot won it; if it’s Yes, online activism deserves a lot of the credit.