Why aren’t tech firms funnier?

Me, on Techradar:

When David Webster, Microsoft’s general manager for brand marketing, slagged Apple by telling Newsweek that “not everyone wants a machine that’s been washed with unicorn tears”, tech journalists around the world rejoiced. At last, somebody in tech has said something funny.

There are some hilarious people working in technology, but in these days of corporate communications and twitchy shareholders they’re rarely let off the leash.



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