From time to time I’ve blogged about the daft names cosmetic companies give products aimed at men, but an ad in today’s Observer has my favourite one so far: I give you Loreal Men Expert Hydra Energetic Turbo Booster Kick Start Wake-Up Intense Recovery Moisturiser. “Because his mornings are a race against time, this Father’s Day give him a turbo boost.” Brilliant.
0 responses to “Loreal: calling a spade a super turbo ground smasher”
Yeah Loreal is GREAT at making up totally random statistics as well, like, “hair is 29% more radiant”. I mean, how exactly do you measure radiance anyway???