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Loreal: calling a spade a super turbo ground smasher

From time to time I’ve blogged about the daft names cosmetic companies give products aimed at men, but an ad in today’s Observer has my favourite one so far: I give you Loreal Men Expert Hydra Energetic Turbo Booster Kick Start Wake-Up Intense Recovery Moisturiser. “Because his mornings are a race against time, this Father’s Day give him a turbo boost.” Brilliant.