The Scottish Government has spent some £125,000 on replacing the frankly underwhelming “The best small country in the World” slogan that previously welcomed visitors to Scotland. The new slogan had to meet tough criteria. It needed to reflect our proud industrial heritage and our high tech future, our scenic countryside and our bustling urban centres, our tradition of academic achievement and the way in which we consistently punch above our weight when it comes to innovation.

The result?

Welcome to Scotland.