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Die Hard 4.0

Is brilliant. Particularly the bit where the baddies attempt to download the contents of every single database in the whole wide world onto a laptop. You fools! You’d need two laptops for that!

It is good, though, in a big dumb fun kind of way. Although as soon as you notice the product placement (Alienware, BMW, Gears of War…) you end up playing the “which product’s going to recur next?” game.

[insert usual rant about “30 mins of ads and trailers before a two hour movie being particularly annoying when you’ve got a slipped disc and can’t sit still for long” here]

15 replies on “Die Hard 4.0”

When I took my sons to see ‘Shrek the Third’ my youngest (9) commented that we could have watched the film twice in the time it took the endless ads to play.

Well, my back’s fine, so trailers are fine by me. In fact, I always feel a bit conned if I miss them :-)

As for the adverts, though… I’m paying to be here to see a movie not to be advertised to. surely if they’re selling my eyeball time to advertisers it should be subsidising my ticket price? (Before anyone says it, yes, I know.)

The film, unfortunately, is so far removed from the original Die Hard that it almost should be chased up by the advertising standards folks. It is, however, bigger and louder and stupiderer than just about anything ever before. Great fun, but I’m fairly certain I’ll never see it again.

stupiderer

The perfect description.

I’m paying to be here to see a movie not to be advertised to.

I know that cinemas are doing their damnedest to squeeze as much out of punters as possible, but the ads do seem excessive when you’re already paying £16 for two tickets and £750 for pic’n’mix. Then again, there’s bloody adverts between bands at bigger gigs now, and that’s about a million quid per ticket.

Incidentally, as we’ve mentioned before… there’s a certain irony that the “don’t copy movies or we will kill you!” and “don’t buy dodgy DVDs!” ads help to make the moviegoing experience less pleasant than, er, copied movies or dodgy DVDs.

Maybe if we all stopped downloading dodgy DVDs, the movie industry would reduce tickets and cut the advertising? That’d be nice of them.

I once talked to a bloke that ran a cinema, he claimed that popcorn was the only thing they made money on. But, it was quite a bit of money. I have my suspicions he was full of shit.

When I worked in the Bingo, the profit margin on postmix drinks (draught pepsi and the like) was phenomenal. It cost them so little they gave it to the staff for free and still made a huge profit.

I too love trailers, but only as long as they’re not full of spoilers. Double Jeopardy would have been a pretty good film if I hadn’t seen the trailer, which was basically a scene-by-scene plot summary. Mind you, the trailer for Phantom Menace was a masterpiece: if only the film had been that good.

That’d be nice of them.

Nah. As we’ve covered here before, the way they’ve stacked the industry means it’s pretty much impossible for cinemas to make any money from showing movies. Hence six month’s salary for a Sprite.

I too love trailers, but only as long as they’re not full of spoilers.

Well, after the other night I’m really up for seeing the simpsons movie, transformers and the third Bourne. I’m easily influenced, me.

Surely all you need to persuade you to see the third Bourne is the first two.

We plan to make it a marathob: watch the first two on DVD and then go out to see the third one.

Surely all you need to persuade you to see the third Bourne is the first two.

Good point. I hate spy movies, but loved those two.

Still haven’t been talked into watching Casino Royale, despite all the “Bond goes Bourne” chat.

Still haven’t seen either bourne one – despite having read all the books as a kid. Casino Royale is excellent unless you really like Aston Martin’s in which case it is horrible.

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