Sunday Times photo competition: bastards

This week’s Sunday Times went into great detail about a photography competition for landscape snappers, but strangely didn’t highlight that you have to pay to enter: £7 for one image, or £25 if you want to send in the maximum of fifteen.

Given that the total prize pot is £20K, if 1,000 people enter 15 images apiece that’s £25K in income. Plus, the AA and Sunday Times – and many, many others – are “backing” the competition – and they’re listed as sponsors, which usually means financial help. On that basis you’d expect the total revenue to be significantly higher.

I smell a rat.