This week’s Sunday Times went into great detail about a photography competition for landscape snappers, but strangely didn’t highlight that you have to pay to enter: Â£7 for one image, or Â£25 if you want to send in the maximum of fifteen.
Given that the total prize pot is Â£20K, if 1,000 people enter 15 images apiece that’s Â£25K in income. Plus, the AA and Sunday Times – and many, many others – are “backing” the competition – and they’re listed as sponsors, which usually means financial help. On that basis you’d expect the total revenue to be significantly higher.
I smell a rat.