UK “get a Mac” ads backfiring?

Apparently so:

Since the ads began playing on TV [in the uk], consumer buzz about Apple has fallen from +8 to +4, according to a survey of 2,000 people.

It seems the ads featuring David Mitchell (PC) and Robert Webb (Mac) are attracting criticism as the latter’s portrayel is see as being “a little too smug.”

2 replies on “UK “get a Mac” ads backfiring?”

Perhaps major multinationals should check with the regular commenters of this blog before trying anything rash. We all saw this one coming.

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