Sony boss: our rivals’ consoles are too expensive at half the price of a PS3

What on earth are they putting in Sony’s coffee? The firm’s Australian MD tied himself in knots in an interview with The Age newspaper, nicely summarised by the Inquirer:

Ephraim said that to have a good Wii you need shedloads of accessories and this makes it cost about $372. He said that $372 was a bit too much for your average Aussie family to fork out for a console, so he expects his PS2 machine to compete well against both it and the more expensive Xbox 360.

…There is little necessity to remind Ephraim that when the PS3 ships it will cost the average punter between $610 and $745.