As part of my day job I keep an eye out for interesting virals, so I’ve just watched a Greenpeace anti-SUV ad. It’s pretty complacent and I suspect, preaching to the converted: the idea is that if you drive an SUV, people will shit in your tea. I’m only paraphrasing slightly.
I’m no great supporter of SUVs – they’re a menace round here, although I’d also point out that the knackered Volvo 940s driven by the local enviro-weenies pump out considerably more crap and burn considerably more fuel than some SUVs – but environmentally they’re no worse than many big cars, and a quick shufty through department of transport figures shows that cheap flights pump out almost double the amount of CO2 per passenger mile than cars do (lorries are worse and trains are best). And of course, aviation fuel isn’t taxed the way car fuel is.
So why don’t there seem to be any ads aimed at people who fly EasyJet?