Must we throw this pop at our kids?

From last night’s Evening Times:

NEW boy band US5 have launched a tour of UK schools starting in Scotland. The band played their debut single Maria at Mearns Castle High School and Mearns Primary. Today it was the turn of Renfrew High and Cleveden Secondary to hear the quintet. 

OK, maybe I’m getting grumpy as I approach the grand old age of mumblemumblemumble, but how exactly does this benefit the schools? I can see how it benefits the extremely well-off record companies – schools tours are an established way of breaking new acts, whether it’s boy bands or lostprophets – but why should schools provide a promotional outlet for giant corporations to flog their wares?

I’d be interested to know the mechanics of these tours if anyone out there knows the ins and outs…