As widely predicted, Carphone Warehouse does a Freeserve and offers “Free Broadband Forever”. 8Mbps, 40GB monthly usage limit, £29.99 connection fee and no monthly cost if you pay line rental to Carphone Warehouse instead of BT and sign up for the £9.99 per month international calling plan.

It’ll be interesting to see if they can cope with the demand and if other firms make half-arsed attempts to copy the deal. Remember the chaos over free dial-up and then flat-rate Internet access?