There are lots of things I just don’t get – celebrity magazines, LiveJournal, the popularity of James Blunt, people who think Jack Russells are cool dogs – and top of the list is probably MySpace. I know it’s a social phenomenon, huge visitor numbers and all that, but every time I venture into it I have the same thought: “this sucks!”

Publishing 2.0 reckons that MySpace is a ticking time bomb. Scott Karp writes:

MySpace is a DEEPLY DISTURBING place. It’s so disturbing that I’m convinced that the vast majority of the Web 2.0 fan club who gush over MySpace has NEVER actually spent any time on MySpace.

…But as [a] Web 2.0 watcher, I have a strong view from a business perspective, which leads me to this prediction: Rupert Murdoch will come to regret the purchase of MySpace.

Why? Because the reality is that MySpace can’t be controlled, and that’s a liability.