There are lots of things I just don’t get – celebrity magazines, LiveJournal, the popularity of James Blunt, people who think Jack Russells are cool dogs – and top of the list is probably MySpace. I know it’s a social phenomenon, huge visitor numbers and all that, but every time I venture into it I have the same thought: “this sucks!”
Publishing 2.0 reckons that MySpace is a ticking time bomb. Scott Karp writes:
MySpace is a DEEPLY DISTURBING place. Itâ€™s so disturbing that Iâ€™m convinced that the vast majority of the Web 2.0 fan club who gush over MySpace has NEVER actually spent any time on MySpace.
…But as [a] Web 2.0 watcher, I have a strong view from a business perspective, which leads me to this prediction: Rupert Murdoch will come to regret the purchase of MySpace.
Why? Because the reality is that MySpace canâ€™t be controlled, and thatâ€™s a liability.