Apple does know it’s Christmas, after all

The spat between Apple and Band Aid seems to have been resolved: while Apple won’t budge on the 79p selling price (presumably because it doesn’t want to set a precedent that would enable record labels to try and charge more for songs they deem “special”), it’s donating an additional 70p per sale to the Band Aid Trust. As iTunes explains:

Since all songs on the Music Store are £0.79, we’ve decided to sell it for £0.79 and iTunes will donate an additional £0.70 for each song to the Band Aid Charitable Trust.

It’s a smart move but I do think Apple moved too slowly on this: the negative publicity could have been avoided altogether had Apple made the move on Monday.


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