The ever-readable No Rock’N’Roll Fun tells the sorry tale of Warner Bros’ attempt to embrace the power of MP3 blogs.

Firstly, here’s proof that Warners gets the power of MP3 blogs:

Warners in the US has been approaching people who run MP3 blogs offering them a Secret Machines track… It’s good that a major label has endorsed these blogs, and accepted what they’re doing, and not merely sent them a cease and desist letter.

And then, Warners blew it.

Warners then had to go and prove their demonic credentials by getting employees to post obviously false positive testimonials in the comments section – it seems that record companies still haven’t learned anything since they first started blighting Onelist email communities in the 90s.