I’ve written once or twice about choosing not to spend money with firms who platform bigots or who donate to bigots’ charities. So here’s a refreshing alternative to that: in the UK, over 130 major companies have come together in a show of support for trans people.

Their message is simple and should be uncontroversial: “We value trans people as our employees, customers and colleagues.” But that’s enough for anti-trans Twitter to boycott them, once again demonstrating that when they say they don’t hate trans people or wish them ill, they’re lying through their bigoted little teeth.

It’s good to see such a wide range of household names: Microsoft, the British Army, universities and councils, multinationals of various kinds and a few broadcasters too. Some big names are conspicuous by their absence – so there’s NBC but not the BBC, Sky but not Channel 4, the Financial Times but not The Times or its stablemates. Funny that.

I have mixed feelings about these kind of things. Of course it’s always good to see such large organisations state publicly that they value trans people; it’s yet more evidence that the bigots are on the wrong side of history and I think it’s an important message for their employees and potential new hires.

But at the same time, some of the companies here may have great inclusion and diversity policies while still being the sort of organisations that should be first against the wall when the revolution comes.

These feelings aren’t mutually exclusive, although I’m sure Mr Gotcha will be along in a minute: