I thought the new year would be a good time to post a wee update on book sales: to date, I’ve shifted 35,284 ebooks. That’s mainly Coffin Dodgers, which has sold 14,679 copies against 18,461 promotional giveaways.
Looking at the figures there’s a definite downwards trend when it comes to the effectiveness of freebies: in 2011 giving away one free book generally led to two sales (because of the improved visibility via “people who bought X also bought…” links and so on), but by early 2013 that was down to one sale per three to five freebies. For the US, the figure had dropped to one sale per sixteen freebies in early 2013, and I’m sure it’s even worse now. Clearly unless you’re giving books away to promote other paid-for titles, giving ebooks away only works for a very short space of time.
One of the weird things about ebook publishing is the effect pricing has on royalties: by upping the price from 99p to £1.99 I’ve halved my sales figures, but I’ve doubled the royalty I get per book. It’s hardly shove-your-job money – CD is bringing in around £80 per month lately – but it’s still nice to have. As ever, thanks to everyone who’s bought or blabbed about my stuff.