“She consulted some kind of magical bullshit machine”

Me on Techradar, writing about real world retailers’ troubles.

In recent months we’ve seen lots of big names go belly up, citing too-high rates, rents and parking charges, as well as Amazon’s tax avoidance and dodgy downloads. There’s no doubt that it’s tough out there, and of course every retail job loss is a tragedy for the people put out of work.

But it’d help if some businesses’ strategy for combating the internet threat wasn’t “deliver the most miserable shopping experience imaginable”.