The answer, as I’m sure you’ve guessed, is lots.

MWC 2013 really reminded us of Girls Aloud, the pop phenomenon that’s reunited for one last tour: while the girls are officially equals, Cheryl Cole is a much bigger star than all the others combined.

MWC’s Cheryl was Samsung.

Samsung might not have turned up in a frighteningly tight corset and towering heels, but it managed to be part of the event while eclipsing it altogether…

I love my job.