Why you can’t trust user reviews: sock puppets don’t just review books

Me, going on about the evils of the internet again…

A big scandal’s kicked off in the world of books: big-name authors RJ Ellory and Stephen Leather have been writing fake reviews on the internet, bigging up their own titles and damning their rivals’ books.

They’re not the only ones – John Locke appears to have forgotten to mention “paying for hundreds of fake reviews” in his “how I sold lots of ebooks” guide – and if you think it only happens with books I’ve got a bridge I’d like to sell you.

Online reviews are utterly broken.