This week, Nokia did half an Apple: it made me look at my current phone and think “hmm, it’s getting on a bit. Time for a new one”. But it didn’t do the other half, which is to actually close the sale: where Apple goes “Boom! This date! This price!” Nokia said “Hmmm! Not sure! We’ll get back to you!”
The Lumia 920 is a really impressive and attractive phone, and if it had launched this week I may well have ordered one – not least because it’s bound to work out much, much cheaper on contract than an iPhone 5. But Apple’s powers are strong, and it’s going to be hard to resist the lure of a better iPhone.