I love it when a daft idea turns into something good: with two Steve Jobs biopics in production, I wondered what sort of films other directors would make about the late Mr Jobs. After some spirited discussions we came up with a shortlist – Michael Bay, David Fincher, John Lasseter, the Coen Brothers and Norah Ephron – and I got to have some fun with the pitches. The result is Steve Jobs: The Movie, in the new issue of MacFormat. I love the illustrations, although it’s a shame my ending for Steve-E has been tweaked a bit: inevitably, that was the bit of the article I liked the best.

That’s today’s top writing tip: don’t get too precious about your work, because the bits you like best are always cut first.