“No-one cares just because you’ve made something new”

An excellent post about apps, but it’s really about any kind of digital content.

Making any digital product is actually about making two products:

1.         The product itself.
2.         The reason anyone should care about (1).

Because no-one cares. Of course, no-one cares. There’s too much stuff, so no-one cares just because you’ve made something new.

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