A wee milestone today: I’ve shifted my 25,000th ebook. That’s over 11,000 sales and nearly 14,000 freebies, and it’s almost entirely Coffin Dodgers on the Kindle.

I’ll wait until the end of the month to share the in-depth numbers, but it’s clear that freebie day number two hasn’t had anywhere near the same effect as the first one: while I gave away considerably more ebooks, post-freebie sales have been considerably lower this time around.

There could be all kinds of reasons for that — Amazon changing its algorithm to make post-freebie books less visible; luck; the weather — but I suspect that the main reason is that since Amazon launched KDP Select, more and more people are offering free books, so it’s a strategy that’s subject to diminishing returns. It’ll be interesting to see whether Amazon is creating a market of people who’ll only read free books, or if the freebies are just a nice wee treat for people who buy loads of ebooks.

Anyway. When I finished Coffin Dodgers, I would have been happy if you’d told me a few hundred people had read it. To have it on 25,000 Kindle ereaders and apps is mind blowing.