An article I wrote for MacFormat has made its way to sister title MacLife, and while it’s been uploaded out of context — it’s one section of a longer article, so some people are mentioned without any explanation of why you should value their opinions  — it’s still full of useful tips from people who’ve sold a lot of books.

For the record, Allan Guthrie is part of the Blasted Heath publisher and has sold more than 50,000 of his own ebooks, and Mark Edwards, along with writing partner Louise Voss, is a Kindle publishing sensation whose chart-toppers have led to an enormous book deal with a traditional publisher.

There are multiple keys to success, Allan Guthrie says. “Getting the covers right, having an edited manuscript, having a properly formatted manuscript, getting the product info right, getting the price right, getting decent customer reviews, informing as many ebook readers as possible about the book – those are all key factors. Sadly, there’s no magic formula.”