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Why I gave away 3,500 ebooks*

Did you take advantage of yesterday’s Coffin Dodgers freebie? If you did, you weren’t the only one: some 3,515 other people did too. That’s in no small part due to the people who posted and tweeted about it – if you were one of them, thanks.

If you’re wondering why I did it, it’s a one-word answer: marketing. I don’t have any money to spend on advertising and I’m terrible at self-promotion, so the hope is that of the 3,500-odd people who got the book, a few of them will read it, enjoy it and tell other people about it. If they do, I might sell more books, or they might buy the sequel, which I’ve actually started writing now. Honest.

Worst case scenario? More people read my book.

* I have to admit that I’m surprised by the number of people who downloaded it in such a short time. I thought a few hundred people might go for it, a thousand tops. Isn’t the internet fascinating?