A new study on behalf of KPMG suggests that the UK’s getting the hang of this ebook malarkey. Some interesting numbers:
consumption of e-books has doubled since September 2009 as people increasingly purchase these products to use on tablets and e-readers like the Amazon Kindle.
According to the research, monthly spend on these goods is almost equalling the amount of money splashed out on music via the internet.
The average shopper spends Â£4 per month on e-books, which is double what is spent on online games and four times as much as what people pay for streamed TV. On average, downloaded music accounts for Â£5 of consumersâ€™ monthly disposable income.
0 responses to “Britain’s got ebooks”
Â£4 per month is *almost* one mainstream eBook though (looking at the “long tail” back catalogue of Ian Rankin, Christopher Brookmyre, etc), for many of the new releases it’s just over half one.
Sure it’s doubled (in about 18 months), but from a very low base.
Come on Gary’s blog readers – go and buy his book… and have Â£2 left over to become average :)
Absolutely. There’s a long way to go. I suspect that’s why Amazon crows about selling more ebooks than print books but doesn’t talk money: I reckon most of the sales are at the lowest price bands possible.