I’ll be amazed if it isn’t. Andy Ihnatko:
A Kindle Tablet would have an instant clarity with consumers that no other tablet can communicate … not even the iPad.
Thereâ€™s a real perceptual problem with tablets. Just what the hell are they, anyway? And how is the average consumer â€” someone whoâ€™s by no means intimidated by new technology, but whoâ€™s in no way mesmerized by the shining shininess of its shine, either â€” meant to know why they would want to have a tabletÂ andÂ their notebook?
Even the iPad suffers from this problem. Itâ€™s a brand-new category of computing and the differences are subtle if youâ€™ve never spent time using one. Youâ€™ll get a clear picture if you sit next to me on a four-hour flight and ask me an innocent question about this computer on my tray table, but trust me: this solution comes with its own unique set of downsides.
But whatâ€™s a Kindle?
â€œItâ€™s aÂ bookÂ reader.â€Â Sold!
The word â€œKindleâ€ is as intimately associated with that product category as â€œiPodâ€ is with music players. Amazon wouldnâ€™t need to describe their new tablet as â€œmagicalâ€ when they already have â€œKindle.â€ That one word would get millions of iPad fence-sitters inside the tent. Why should Amazon even care if these folks donâ€™t discover the web browser and the email client after a few days? Or if itâ€™s a couple of weeks before they install their first app?
The current Kindle is a wonderful device, and getting new stuff for it is a joy: find, click, read. I think Ihnatko’s right when he says the iPad is as much about its ecosystem as the device itself, and I think he’s right when he says Amazon has its own content ecosystem.
This is all complete speculation, of course, but I’ve been spending a lot of time covering tablets recently and nothing really jumps out in a “never mind the iPad 2; look at this” kind of way. A Kindle tablet would.