‘Contribute to my website’ is the new pay to play

The nice people at .net magazine have a spanking new website, and one of my pieces is on it: “What are words worth”, where I… well, you saw the headline.

In the age of social media and user-generated content, suggesting that your name on someone else’s website is “exposure” is like suggesting membership of the HTML Writer’s Guild will boost your chances of getting a well-paid agency job.