Reviews of the various so-called iPad killers have been disappointing. I think I know why.

manufacturers appear to be looking at the wrong things. They’re like musicians who think buying a Gibson Les Paul will turn them into Jimmy Page, or that being a big gobby pain in the arse makes them Bono.

What makes the iPad special isn’t the hardware. It’s the software.

My esteemed colleague Craig Grannell agrees with me and adds something I really wish I’d thought of:

It’s telling that most of the top-selling apps on Android are admin tools, whereas on iOS they’re games, entertainment apps and productivity tools.