How Nokia lost the plot

Reviews of the new Nokia N8 are coming in thick and fast, and they’re not good: the consensus is that it’s a great piece of kit hobbled by not so great software. Via The Guardian, here’s a piece in the Helsingin Sanomat that attempts to describe the problems facing Nokia and what caused them. I can’t help thinking of Microsoft when I read it.

Hit mobile phones emerged and went into production. Devices that many people remember even today, such as the 2110 or the 6110, with its infra-red port and menu icons.
Then along came 2000, and thereafter a decision was taken to increase the number of available Nokia handsets.
“Two new models a year was no longer enough, but there was a perceived need to bring out as many as 40 or 50 models a year.”
“An utterly terrifying number.”


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