This has been doing the rounds on Twitter, but just in case you missed it: Martin Robbins shows how to write a newspaper article about science-related topics.
In this paragraph I will provide balance with a quote from another scientist in the field. Since I picked their name at random from a Google search, and since the research probably hasn’t even been published yet for them to see it, their response to my e-mail will be bland and non-committal.
“The research is useful”, they will say, “and gives us new information. However, we need more research before we can say if the conclusions are correct, so I would advise caution for now.”
If the subject is politically sensitive this paragraph will contain quotes from some fringe special interest group of people who, though having no apparent understanding of the subject, help to give the impression that genuine public “controversy” exists.