It’s overhyped, costs a bloody fortune, probably isn’t as shatterproof as Apple would have you believe and appears to have been rushed out of the factory (some of the first units have yellowed screens, antennas shorting out and so on), but if you don’t want to buy one then for God’s sake don’t play with one.

It’s not very often I’m blown away by something, but the screen on the new iPhone is extraordinary. It’s the closest thing to colour print I’ve seen on any kind of computing device, and while e-ink is more readable over long periods or on a sunny day it’s by far the best colour screen I’ve ever encountered.