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There’s a difference between printing something and publishing it

Novelist and former tech writer David Hewson on the coming eBook avalanche/apocalypse/delete as applicable and its implications for writers:

Technically it’s never been easier to get a book into digital print. But here you hit a perennial problem. Successful books aren’t just printed. They’re published. Anyone can print something. Few can publish successfully. Publishing involves a chain of skills — editing, revision, marketing, design, positioning and building an author’s career slowly and carefully.

…Does anyone seriously think you can replace all that simply by uploading a file to Apple and announcing your new work on Facebook?