The only problem is that in the middle of laying out what he sees as the new business model of the digital age Anderson is forced to admit that one of his main case studies, YouTube, â€œhas so far failed to make any money for Google.â€ Why is that? Because of the very principles of Free that Anderson so energetically celebrates. When you let people upload and download as many videos as they want, lots of them will take you up on the offer. Thatâ€™s the magic of Free psychology: an estimated seventy-five billion videos will be served up by YouTube this year. Although the magic of Free technology means that the cost of serving up each video is â€œclose enough to free to round down,â€ â€œclose enough to freeâ€ multiplied by seventy-five billion is still a very large number.
[The New Yorker, via Jack Schofield]