We’re so used to the idea that everything online should be free that we don’t even think about it.
Of course the iPlayer should give us HD video for free. Of course Spotify should stream music for free. Websites? Free. News? Free. Video? Free. Software? Free.
There’s only one problem. Free costs money, and there isn’t enough of it.
Free costs money. Who’s going to pay for it? Er, you
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