What really killed Maxim magazine?

David Hepworth has a theory.

The decline of the so-called “lad’s mag” – a sniffy name invented by the posher men’s titles, who know their readers are no older or wealthier but are in the business of selling luxury advertising – is not down to a sea change in society. It’s down to Photoshop.





0 responses to “What really killed Maxim magazine?”

  1. Indeed. I mean Kate Winslett’s popular purely ddown to her litheness (I know that wasn’t Maxim)