The decline of the so-called “lad’s mag” – a sniffy name invented by the posher men’s titles, who know their readers are no older or wealthier but are in the business of selling luxury advertising – is not down to a sea change in society. It’s down to Photoshop.
What really killed Maxim magazine?
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Indeed. I mean Kate Winslett’s popular purely ddown to her litheness (I know that wasn’t Maxim)