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Media Technology

Framing websites is bad, m’kay?

There’s been a bit of controversy over Digg.com’s DiggBar, which shortens URLs and provides Digg-specific features. The main criticism is that you get the bar if someone sends you a Digg-ed URL, but it’s also annoyed website owners because it frames their content.

Digg announced some big changes to the bar yesterday that will address the problems, but in this Techradar piece I’m arguing that they shouldn’t have designed the bar the way they did. Framing was evil ten years ago, and it’s still evil now.

To give you an idea of how silly this can get, let’s go back to our YouTube bookmark. If we share the Facebook framed version on Digg, we now have two frames: the Digg one first, then the Facebook one.

If we then share the Digg link on the URL shortening service ow.ly, we get three frames: Owly, then Digg, then Facebook.

A few more shares and we’ve got a browser that’s all frames and no content.