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Arena closes, men’s magazines still suck

mar_09_coverI wrote this four years ago:

Arena’s confused – it can’t make its mind up whether it’s going after GQ readers or Loaded readers, and falls flat between the two

Today’s Guardian reports that Arena is to cease publication after 22 years.

In the same post, I wrote this:

Perhaps the problem is that there’s no real need for a men’s magazine, because most other magazines are for men. Computer magazines are largely read by men. Car magazines are almost exclusively read by men. Music, film… men men men men men.

I think that’s still the case. Any sign of this?

A magazine that isn’t aimed at sniggering schoolboys, that doesn’t write ten-page features on the correct way to wear cufflinks, that doesn’t tell me that I need to spend 18 hours a day in the gym to get the perfect body, that doesn’t cover a single subject (cars, gadgets, books, music) and that doesn’t hate, fear or envy women. A magazine that doesn’t make me skip 90% of its pages. A magazine that I wouldn’t be embarrased to have in my house.