Arenaâ€™s confused – it canâ€™t make its mind up whether itâ€™s going after GQ readers or Loaded readers, and falls flat between the two
Today’s Guardian reports that Arena is to cease publication after 22 years.
In the same post, I wrote this:
Perhaps the problem is that thereâ€™s no real need for a menâ€™s magazine, because most other magazines are for men. Computer magazines are largely read by men. Car magazines are almost exclusively read by men. Music, filmâ€¦ men men men men men.
I think that’s still the case. Any sign of this?
A magazine that isnâ€™t aimed at sniggering schoolboys, that doesnâ€™t write ten-page features on the correct way to wear cufflinks, that doesnâ€™t tell me that I need to spend 18 hours a day in the gym to get the perfect body, that doesnâ€™t cover a single subject (cars, gadgets, books, music) and that doesnâ€™t hate, fear or envy women. A magazine that doesnâ€™t make me skip 90% of its pages. A magazine that I wouldnâ€™t be embarrased to have in my house.