Is this the future of magazine publishing? Probably not, but it’s still interesting

The Magazineer has put up an interesting post about MagCloud, a print-on-demand service designed specifically for magazines. The content available so far isn’t particularly inspiring, but the idea itself is quite interesting.

But there’s still something about paper. It’s not just because screens suck to read on (they do, but that hasn’t kept us from doing it all day). There is an intimacy about a good book, a pleasure to the glossy pages of magazines, and, ironically, a permanence to paper. (How many times has a website you really loved simply disappeared?)

So what if we could combine the best parts of the web (no waste, personalized content, open to all) with the best parts of print (sexy print quality, permanence, no batteries required)?

For the last year, I’ve been working on a project with HP Labs called MagCloud. The idea is simple, really. MagCloud enables anyone to start a magazine – real, live printed magazine – with no giant pile.