Mark Mulligan of Jupiter Research has written a short post about iTunes movies and what it means for music, and he makes an excellent point about music industry attempts to marginalise Apple:
The labels already effectively killed off true-tone ring tones as a vibrant music format by demanding license fees that compelled mobile content providers to build their own IP (cf Crazy Frog) or simply promote more profitable mobile content such as games. Result? Declining ring tone sales.
Though digital music downloads are less exposed, it’s a dangerous game antagonizing the company which has done far more than any other to drive the digital music market and currently accounts for the vast majority of it. The labels want to weaken Apple’s position, but Apple now has bigger fish to fry.